Epiphy is a self-reflection app for iPhone.

Michayla’s film, in her words: What’s something you realized about yourself last month? Okay, now where did you write it down? The truth is, you don’t need more insight. You’ve got plenty. You just lose it. Here’s how it usually goes. You’re on a walk, you’re in the shower, you’re lying in bed at 2 AM, and it hits you. You realize something new about yourself or about how life works. Maybe it’s small. You always end up buying the first one you liked. Then gone. Maybe it’s practical. You’re cleaning every day because nothing ever gets put back. Then gone. Maybe it’s big. You figure out exactly who you want to be and for a whole afternoon, you are that person. Then gone. A busy week, a new month, and you’re back doing the exact thing you already figured out not to do. And you don’t even remember that you knew. Maybe that’s why we tend to give good advice to others. But we don’t always take our own. Let me show you what that looks like for me. For about a year and a half, I kept saying I wanted to start something of my own. I had ideas. So many ideas. I’d get really excited. I’d plan for a day. And then I’d drop it because, well, I didn’t know what I was doing and that felt scary. So I looked for answers. Videos, podcasts, books. It felt so productive and most of it was the same few ideas said a hundred different ways. I took in all of it and kept none of it. I was stuck in sort of advice loop. The thing is, the answer was never the problem. I will never feel ready. Just start and figure it out along the way. I knew it. I just didn’t have it with me when I needed it. I’m Michayla. My partner Ryan and I both have ADHD. So we both have a lot going on in our heads pretty much all the time. We started out trying to improve ourselves and our lives. We talked about it constantly. How to do things better and faster with less effort. And we kept hitting the same wall. We’d figure something out and then we’d lose it. So the question became, how do we keep track of all this? My notebook worked until the day I didn’t have it with me. The things I stuck on my wall, well, after a week I didn’t even see them. I have a list called Michayla’s Commandments. The things I try to live by. And it’s buried in my Reminders app. So we wanted to know why we lose the things we figure out. And we ended up finding three things. One, we forget fast. In the 1880s, a German psychologist memorized lists of nonsense words, then tested himself. The biggest drop came in the first day. Two, getting it out of your head helps. Using something outside your head so your head has less to hold. Ryan describes it like a browser tab you can’t close. For Ryan, it was something he thought about every single day. The day he put it on a whiteboard, it stopped nagging him and finally things started moving. Writing it down helped, but a whiteboard doesn’t come with you. Three, it has to come back. Researchers had students either re-read a passage or try to recall it. A week later, the ones who tried to recall it remembered more. So writing something down is only half of it. The other half is going back and getting it. And none of our systems made that easy to do. So let me ask you, where do you keep your life lessons? Maybe saved reels, screenshots, bookmarks, your camera roll, maybe even the group chat. Okay, you might be wondering, why not just keep using the tools I already have? Notes apps? Well, it’s in there, somewhere. Journals? 200 pages, no search bar. AI chats? Lovely chat, but wait, which part was the lesson? Second brains? Homework first. Voice memos? Never get played back. So we got the idea for Epiphy. It’s a self-reflection app. Keep what you figure out and it comes back when you ask. When something clicks, you open it and it asks one thing. What did you notice? You type a sentence or say it, one tap. Everything lives in one place, sorted by what it’s about. And you can pin the most important ones to the top. Whenever you have a question, just ask. The answer comes from your own words. And when you notice the same thing twice, Epiphy offers to keep them as one. Bit by bit, it adds up to a handbook for your life’s lessons, written by you. I want to be honest with you. Epiphy won’t change your life for you, and it won’t do the work. You already figure things out. Epiphy just makes sure you keep them so you can actually use them. Every reflection you keep is a page in your own handbook. It becomes a record of who you’ve been and, more importantly, who you’re becoming. Someone who can look back in their own words and see how they’ve changed. We’re building Epiphy with the people who will use it. If this sounds like you, we’d love your help. Join the waitlist, and you’ll be one of the first to try it. Tell us what works, what doesn’t, what’s missing. Your feedback, your ideas, even your bug reports will help shape what Epiphy becomes. Epiphy, a handbook for your life’s lessons.